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carolyn gacio
carolyn gacio

Kathy Berlowe joined Bert Davis in 1990, after having had a substantial career in the publishing industry. As a Senior Vice President for the search team, Kathy works with a wide variety of companies, from traditional blue chip publishing firms to new media companies in e-commerce and e-learning.

Prior to coming to Bert Davis, Kathy spent thirteen years in the publishing industry working as a sales and marketing specialist in a variety of areas. Her experience in both the publishing and the search businesses makes Kathy a strong contributor to the Bert Davis group and a knowledgeable consultant to the industry at large.
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VP, Product Marketing

Corporate tax software solutions developer seeks a VP, Product Marketing to oversee program strategy, sales readiness, and business development of the product suite. This responsibility will exist through the product life-cycle from idea through development, launch, operation, and expansion of product.

 The VP, Product Marketing will create strategies, market messages, white papers, and go-to-market launch plans for the company, guided by overall corporate strategy. The VP, Product Marketing will be responsible for implementation and measurement of his/her strategies and plans, and ultimately for their success.

Position Accountabilities:

  • Measuring results, including usage, revenues, and market share.
  • Product marketing management including marketing plan, customer acquisition, market messages, launch plan, collateral, and sales tools.
  • Creation of plans and strategies to assist in achieving product objectives.
  • Tracking, monitoring, and reporting on execution of plans.
  • Assuring current content of Internet, Intranet, and blog content.
  • Developing and measuring customer acquisition and retention strategies and differentiating as required by specific product type.
  • Publishing product-specific white papers.
  • Proactive communication with senior management on the market performance of the product.
  • Developing and leading go-to-market strategy and executing go-to-market plans and tactics.
  • Working very closely with Product Management team in support of overall objectives.
  • Developing demand generation initiatives including webinars, channel training, presentations and demonstrations, and program of client visits.

 Must-Have Skills:

  • 10+ years of product marketing experience.
  • In-depth knowledge of the global corporate tax market space and the large professional services space that supports that market is extremely desirable.
  • Ability to proactively engage customers.
  • Proven experience in managing day-to-day relationships with external partners.
  • Excellent verbal and written communication skills.
  • Excellent presentation skills, to both small and larger groups.
  • Active listening skills.
  • Self-motivator and self-starter.

Interested candidates should send their resumes to Kathy Berlowe, kberlowe@bertdavis.com or 212-818-4000.

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425 Madison Avenue • New York, NY 10017 • p: (212) 838-4000 • f: (212) 935-3291

Bert Davis Executive Search ® is a member of Software & Information Industry Association,
Direct Marketing Association, Society for Scholarly Publishing, Advertising Women of New York.
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