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Larry Eidelberg, one of the "veterans" at Bert Davis, has been with the firm for 15 years. He has stayed this long not because anyone has forced him to, but because he loves recruiting in the publishing and new media fields. When Larry graduated from New York University, he followed his dream and entered a career in television news production. But after some of life's unexpected twists and turns, he moved into publishing. He taught himself this new business by opening his own company, Shelter Books, where he developed titles for the professional health care market. After three successful years, Shelter was bought by a Swedish conglomerate, Esselte Video, and Larry ran their US operation and published a series of video directories. When that company was sold, he joined Knowledge Industry Publications as Manager of Directory Publishing. Throughout his publishing career, Larry's focus (and real love) has been the editorial side of the business. When he joined Bert Davis, he immediately started placing editors in all areas that include trade, legal, medical, new technology, and magazines. Larry has built a specific specialty in educational publishing where has placed many people in the elementary, secondary, English-as-a-Second-Language, and college markets. Larry remembers his days as an editor fondly and, because of that experience, is able to understand the role editors play in the publishing process. As the publishing and information industries continue to evolve, Larry feels there is still a great deal more opportunity for him to learn and to contribute. He is looking forward to another 15 years of being a part of enhancing both the careers of publishing professionals and the value of their companies.
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VP, Advanced Placement

Leading educational publishing company seeks a VP, Advanced Placement to be responsible for identifying marketing opportunities for Advanced Placement programs and creating ancillaries and supplemental materials that exceed market expectations. Will work closely with the sales force to identify market trends. Lead and execute the product development and marketing teams for the Advanced Placement product lines.

Responsibilities:

Create market-driven programs and sales strategies for Advanced Placement products.
Manage two editorial staff members and one marketing manager. Conduct research to understand market dynamics and revenue opportunities for Advanced Placement products.
Maintain relationships with sales, consultants, and internal staff to determine AP market needs, as well as with development and marketing to ensure the appropriate focus and configuration of the product meet adoption specs.
Effectively lead the collaboration of internal departments to meet publishing deadlines.
Report the progress of program development to senior managers on a regular basis, identify issues that will have an impact on quality, budget, and schedule, and implement solutions.
Recruit, hire, and manage new staff to meet the current and long-term needs of the department.
Manage department budget and operate within budget parameters.
Maintain a focus on digital technology and incorporate appropriately into content.
Travel up to 50%.

Requirements:

Bachelor’s degree in a related field; Master’s degree preferred.
Seven years of Advanced Placement product development or marketing experience.
Five years of sales experience.
Experience in educational publishing.
Budget and revenue responsibility. P&L experience preferred.
Creativity and problem-solving skills.

To be considered for this position, please contact Larry Eidelberg, 212-838-4000 or Leidelberg@bertdavis.com

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