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Wendy Baker has been a member of the Bert Davis senior executive team for over 15 years. She is currently the Senior Vice President for the Magazine Division where she continues to be instrumental in developing her area of specialization in the placement of middle to senior level consumer magazine, trade publication and newspaper professionals. Wendy conducts searches in the areas of circulation, advertising sales management, advertising marketing and promotion, as well as research.
Prior to joining Bert Davis, Wendy had a successful career in advertising with DDB Needham, as well as magazine and newspaper publishing including positions as Advertising Manager at The New Yorker and at The New York Times, covering the categories of Finance, Beauty, Home Furnishing, Travel, Luxury and Fashion Accessories.
Wendy graduated Phi Beta Kappa with a degree in Sociology from Queens College.
Debbie Blinder joined Bert Davis Executive Search in 2007 and is Director of Market Research and a Recruiter. At Bert Davis, she works closely with the President and specializes in new account communications, client outreach, and candidate research and analysis.
A Princeton University graduate, Debbie gained valuable experience working in the University’s manuscripts library, where she helped to create an online database and preserve fragile collections of political, economic, and historical records. As a psychology major, her focus in the area of judgment and decision-making resulted in a senior thesis about ambiguity aversion. She presented independent research on perceptions of randomness in an American Psychological Association regional conference symposium, and she has authored work on this topic that has since gone on to publication in the Journal of Behavioral Decision-Making (in press).
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Group Publisher, Consumer Magazines
Group Publisher will be responsible for planning and achieving the annual and long-term goals for volume and profit of established multi-titled consumer magazines by managing the advertising sales team while interacting with editorial, circulation, marketing, financial, and manufacturing resources to maintain and develop company policies and standards.
Responsibilities:
- Manage and sell print and online advertising space directly and in support of sales staff.
- Participate directly in the development of marketing and advertising sales strategies, plans, and promotions.
- Manage and monitor performance of sales force.
- Work with Editorial Director to set content goals and quality standards for all publications.
- Profit and loss responsibility. Develop and control budgets and report on results, informing and analyzing sales and marketing activities and comparing actual performance to operating plans and standards.
- Develop short- and long-term business plans that are consistent with company strategic goals.
- Professionally represent the company at appropriate industry meetings. Develop company presence in relevant industries. Participate in trade shows and conventions.
- Establish contacts with key advertisers, national advertising agencies, and key industry leaders.
Requirements:
- Proven track record developing and managing consumer magazines with full P&L responsibility.
- Bottom-line oriented sales leader with print and online products.
- Solid skills in new business and product development and strategic planning.
- Acumen in creating and instituting cogent business and operational plans.
- Experience leveraging sales and marketing in a management role that requires tactical and operational capabilities.
- Success in turnaround situations.
- Excellent team leadership capabilities by providing positive and communicative leadership across all departments.
- Comfort in a mentoring role to develop raw talent.
- The highest levels of personal and professional integrity.
- College degree required.
Interested candidates should email Wendy Baker, wbaker@bertdavis.com, or Debbie Blinder, dblinder@bertdavis.com.
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