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ELLEN CLARK JOINS CPA2BIZ AS SENIOR MARKETING MANAGER

Ellen Clark has joined CPA2BIZ as Senior Marketing Manager. In this capacity, Ellen will be responsible for developing and executing a diverse direct marketing strategy. She will collaborate closely with product development teams to plan and implement marketing and promotion plans to meet and exceed product line revenue targets. Ellen will also manage revenue planning and forecasting.

Ellen is a creative marketing executive with many years of experience in the industry. Ellen was formerly a marketing consultant at Consumer’s Union and previously served Assistant Director, Cross-Club Marketing as well as Marketing Manager at Doubleday Select, part of Bookspan, a division of Bertelsmann/Time Warner.

About CPA2Biz:

CPA2Biz markets products and services to financial professionals nationwide. A privately held company, CPA2Biz is a for-profit subsidiary of the American Institute of CPAs (AICPA), the premier national association for certified public accountants.

With the leading e-commerce site for the accounting profession, more than 200,000 CPAs use www.cpa2biz.com to access articles, online literature, continuing professional education, career resources and a selection of more than 1,000 professional products and services. CPA2Biz also markets products and services through its flagship annual accounting catalogs, direct mail, conference planners, specialty brochures, digital newsletters, email communications, advertising in leading accounting publications, and exhibits at major tradeshows.

Additionally, CPA2Biz offers client-focused business solutions programs (e.g. payroll, banking) that enable CPAs in practice to build stronger relationships with their business clients. Today, more than 1/3 of the CPA firms in the US are enrolled in one of these programs.