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DANIEL QUAKKELAAR NAMED VICE-PRESIDENT, MARKETING
DATABASE SERVICES FOR HIGHLIGHTS

Highlights is pleased to announce that Daniel Quakkelaar has been named Vice-President, Marketing Database Services. Daniel will be responsible for managing direct reports in campaign analyses, financial analyses, database management and utilization, and marketing research. He will be evaluating the marketing programs in magazines, continuities and ancillary products, which include the largest children’s all-circulation revenue driven magazine in the country, substantial continuity programs, and a variety of products and offerings for the marketplace. Quakkelaar is expected to leverage the information contained in the company database to help grow circulation, revenue and profitability.

Daniel comes to Highlights with more than 12 years of experience in database marketing. Most recently, Daniel served as Manager, Database Marketing at Reiman Media Group where he oversaw project management of two major marketing database builds in two consecutive years, built a cohesive database team and redesigned marketing database processing.

About Highlights:

Highlights is celebrating its 60th anniversary and one billionth copy of “Highlights for Children” this year. Their educational publishing for children aims to improve reading skills, define and develop values like honesty, thoughtfulness and tolerance, as well as entertain and enlighten. Highlights is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living.

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Bert Davis Executive Search ® is a member of Software & Information Industry Association,
Direct Marketing Association, Society for Scholarly Publishing, Advertising Women of New York.
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