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OXFORD UNIVERSITY PRESS NAMES LAURA PEARSON EDITORIAL DIRECTOR, AMELT

Oxford University Press announces the appointment of Laura Pearson to the position of Editorial Director, AMELT, effective immediately.

Laura joined ELT Division in May 2007 as Publisher of International Adult and Schools for AMELT. Since her arrival, she has directly overseen the American English File and American Headway programs; worked with Paul Phillips on Let’s Go and the new American English primary programs; hired Kim Mortimer and Brian Jones; and collaborated closely with publishing, marketing, and sales colleagues in Oxford, Latin America, Asia, and the Middle East.

Laura will now be responsible for setting the direction for the AMELT publishing program overall, including publishing for the U.S. markets.

BARBARA RIFKIND NAMED PRESIDENT, AMERICAN ELT AND ASIA

We are pleased to announce that Barbara Rifkind has been appointed as President, American ELT and Asia for the ELT Division. Barbara joins OUP from Pearson Education US where, most recently, she was Vice President, Strategic Alliances for the Higher Education Division.

Barbara began her publishing career with Addison Wesley as a sales representative and subsequently moved into editorial, becoming Editor-in-Chief for AW's Business, Economics, and Statistics group. In 1997 Barbara was appointed Vice President and Publisher for AW's American ELT Division and led the business successfully through a period of growth and consecutive mergers with Longman and Scott Foresman/Harper Collins. During this time Barbara was closely involved in the management of international ELT sales operations in Asia and Latin America and strengthened the relationship between the US and UK publishing centers.

In her new role Barbara will be responsible for leading the ambitious growth plans for American English and Asia and will be a member of the ELT Divisional Board.

MYNDEE RHODD NAMED SALES AND MARKETING DIRECTOR, US ESL FOR OXFORD UNIVERSITY PRESS

Myndee Rhodd, formerly of Pearson Education ELT, has joined Oxford University Press as Sales and Marketing Director for their Domestic ELT Division, based in New York City. Myndee brings with her an exceptional track record in winning large-scale adoptions and business in the ESL/ELT community. She also has developed innovative sales programs, based on industry best practices, and has created successful marketing programs which have increased both sales and market awareness in general.

Myndee began her career teaching English language instruction for a Japanese Corporation. From there, she brought her enthusiasm for both teaching and publishing to Heinle and Heinle as a sales representative for one of the foremost publishers in ELT. Moving over to Pearson, Myndee rapidly grew, increasing her responsibilities in adding large adoption states to her sales territory and marketing management. Her strengths on both the sales management and market development sides and her enthusiasm for the product and the ELT community make her a valuable addition to the Oxford University Press staff.

 

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