Director, Brand and Communications:

The Company

Located in Cambridge, Massachusetts, client is a video marketing software company working to make businesses more human with video + grow their brands and business. The client makes it simple for marketers to host videos on their own company websites; use video to grow, engage, and convert audiences; and learn what’s working with detailed analytics. 

Position Summary

The client aims to be on the cutting edge of marketing – via its own marketing efforts and by building products and creating content that help its customers stay ahead of the curve.

Reporting directly into the Vice President of Marketing, the Director, Brand and Communications is a new role and part of the company’s senior leadership team. This position will work closely and collaboratively with the company co-founders as well as with Marketing, Product, Studios, Sales and Technology, to develop and execute the company’s paid and earned brand marketing strategy and continue the company’s efforts in building out a top-notch marketing organization.

Overseeing a mix of outside agencies as well as a small internal team, the Director, Brand and Communications, will be responsible for helping to define, craft, and lead the company’s cohesive go-to-market strategy, narrative, and vision - pulling together its products, values and company differentiation into a single messaging framework. This person will ensure strong marketing execution and delivery of results, inspire creative marketing, champion great ideas and products, ensure continuous learning and improvement; and innovate and experiment with new marketing ideas + tactics. The measure of the leader is the success of the team.

Key Responsibilities

  • Help create and shape the development and execution of Client’s overall marketing strategy to build the Client brand, accelerate Client’s growth and further establish Client as a leader in the video marketing space.

  • Develop and execute a cohesive brand strategy, paid and earned, that reflects Client’s products, company values and differentiation, within the marketplace.

  • Work closely with Product and Sales to create audience personas and segmentation that allow Client to build and market to existing as well as new audiences.

  • Work with multiple internal stakeholders to align their competing interests/needs with the company’s overall brand marketing objectives and interests, creating actionable, targeted, easy-to-understand multi-channel communications strategies and messaging, for use both internally and externally.

  • Own the communications channels including PR, social, influencer, partnerships, events/experiential, customer acquisition and growth, content and future programs.* Develop and manage the marketing budget.

  • Manage and mentor a small team (1-3); assist leadership in hiring and developing top marketing talent.

  • Develop internal measurement and reporting systems, tools and processes that communicate the “state of the brand” to senior management as well as company wide.

  • Serve as an internal thought leader on “all things brand marketing” related to the Client brand, its products and services.

  • Act as a brand spokesperson externally, as needed, including online, at events and conferences, TV and print.

  • Participate in company-wide strategic and tactical planning.

Qualifications/Requirements

  • A Bachelor’s Degree in a related field or relevant practical experience; MBA not required.

  • 7+ years of relevant marketing experience, preferably with a combo of B2B + consumer-facing experience and prior work with content-driven products (OTT/streaming, publishing, podcasts, video).

  • A successful track record of working collaboratively with different departments and teams to distill complex topics and align competing interests into actionable communications strategies and messaging.

  • A passion for marketing.

  • An expert on emerging trends in marketing and technology (e.g., video, podcasts, voice, Ai, SEO, etc.).

  • A deep understanding of omni-channel marketing strategies, channels, and tactics.

  • Solid management experience – a successful track record of inspiring, motivating, and leading small teams (2-5 ppl) as well as cross functionally.

  •  Experience creating, setting, tracking performance of, and reporting on marketing KPIs.

  • Experience managing outside agencies (creative, PR, social media, etc.).

  • Experience creating and managing marketing budgets.

  • A collaborative, hands-on work style; comfortable working with ambiguity, unknowns.

  • Boston area preferred OR the ability to relocate to the Boston area or commute monthly based on a mutually-beneficial schedule, when the office re opens (assistance provided). 

Other Things to Know

Client works hard to provide an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. Viewing its employees as its biggest investment, Client encourages the team to grow, contribute, and have fun. Among some of the benefits the company offers.

  • A competitive salary.

  • 401k with 3% company contribution, regardless of whether you make contributions.

  • 100% company-paid health, dental, and vision premiums for you and your family.

  • Healthcare FSA.

  • Up to 16 weeks paid parental leave (gender-agnostic).

  • Flexible vacation and sick leave.* Transportation subsidies.

  • A convenient office just south of Central Square in Cambridge, MA – on the Red Line, surrounded by great restaurants, parks, and even a dog park. 

Contacts

Karen Shnek Lippman Kristi Johnston

(203) 400-8354 (480) 207-1688

klippman@bdes-ny.com