Director of Marketing - Early Childhood Program

Position Summary:

We are looking for a marketer at the director level to manage the launch and ongoing marketing of the new early childhood program. This program will address reading comprehension for all early learners. Of equal importance, it will support early learners who come from lower socioeconomic backgrounds and have had low literacy exposure, putting them at a disadvantage when they start school.

This newly created role is a great opportunity for a strong marketer with keen insight and planning expertise, as well as strong writing and communication skills.

The role includes ownership over marketing for national and regional new sales and responsibility for achieving goals related to this product. It will include oversight over both national and regional marketing from planning through content delivery and optimization of campaigns. The person in this role will own insightful planning and drive calendar, drafting of briefs and key messages, and deployment briefs for the marketing operations team. He/she will work with content creators, both writers and designers, to create the content for assets and campaigns. And he/she will be analytics-driven, assessing marketing performance and optimizing work on an ongoing basis.

Key Responsibilities:

  • Deliver key insights on customer needs and messaging that specifically address their circumstances by cohort.

  • Responsible for developing the strategy and planning of all CLIENT campaigns across channels, with projections by channel to meet stated campaign objectives, including open rates, CTRs, and leads.

  • Develop content for campaigns across channels including email, social posts, white papers, blogs, etc.

  • Manage relationships with key stakeholders and coordinate with them to inform strategy, review campaign results, and ensure alignment to meet goals and objectives.

  • Coordinate with Marketing Operations Team to deploy campaigns and deliver reports and analysis.

Qualifications:

  • Minimum of 10 years of marketing experience in K-12 education; experience in the early literacy space is preferred.

  • Proven track record of insightful marketing and strategic planning – identifying customer pain points, developing creative briefs for multiple personas, and evaluating messaging that drives lead generation.

  • Prior experience understanding the different attitudes, needs, and beliefs for admins/buyers and influencers/teachers to drive interest.

  • Experience managing acquisitions programs. Use of analytics to evaluate customer behavior, expertise in A/B testing, and optimizations.

  • Experience influencing multiple stakeholders and leading cross-functional teams.

  • Proven problem-solving and issue-resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm.

  • Strong analytical and quantitative skills including the ability to use hard data and metrics to back up intuition and assess the efficacy of marketing programs.

  • Excellent communication (verbal and written) and collaboration skills.

Core Competencies:

  • Dealing with Ambiguity: Can effectively manage change, be flexible, pivot when necessary and know when it’s appropriate to do so.

  • Creativity: Comes up with new and innovative ideas for presenting and packaging ideas, for direct response materials and for problem solving.

  • Customer Focus: Is dedicated and successful at identifying and meeting the needs of internal and external customers.

  • Strong Communication and Writing Skills: Can effectively communicate ideas and information in written and verbal forms. Is able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.

  • Innovation Management: Is good at bringing creative ideas to market; has good judgment about which creative ideas and suggestions will work.

  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends and can create competitive and breakthrough strategies and plans.

  • Listening: Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.

  • Intellectual Horsepower: Is bright and intelligent; deals with concepts and complexity comfortably; described as intellectually sharp, capable, and agile.

  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.